Custom FACTivism: Egg Hunt – Neu Life FACT

The City of Milwaukee FACT group let their creativity flow with this custom FACTivism. Members of the group came up with the idea to put tobacco facts and candy in plastic eggs and hide them around their community. The egg hunt is a great example of a reworking of Tobacco Tricks, Not Treats. This FACTivism highlights the importance of corporate tobacco tricking youth with flavors such as candy or other sweets. These flavors are a trick to get youth addicted, not a treat.

FACT is full of amazing young leaders and their passion for advocacy sometimes sparks new ideas! That’s where the custom FACTivism comes in. Any youth or group can submit their ideas for how they can spread the truth. Many other FACTivisms can be reworked based on seasonal holidays/events in local communities, as long as advocacy and education are the focus.

The FACT movement is a youth-driven movement of Wisconsin youth spreading the truth about tobacco, including vapes. FACT aims to prevent and stop youth tobacco use through education. FACT is funded by the Commerical Tobacco Prevention & Treatment Program, organized by local tobacco alliances, and managed by the American Lung Association.